I have a big confession to make. I am completely un-American. I say this because unlike majority of the population - I have absolutely NO interest in car shopping....not only do I have no interest, I pretty much hate it. I want a car that runs and gets me from A to B and sure - I have preferences on style, make and model, but I have no real interest in actually shopping for it. I would prefer someone take my money and go purchase me a car and say, "Here you go...drive this for the next ten years and then I will come back and shop for you again." Perfect!
I see this in companies that I work with all of the time. They are not in the driver's seat when it comes to marketing. They have no desire to do it and yet, they know that A. they need it and B. that they have a preference on how it gets done, just little interest in implementing it. These companies view marketing as a chore - enter marketing technology. Enter Aprimo Marketing Studio.
Our job here is complete those chores - be the Tylenol for the CMO. Marketers are pushed further and faster, to deliver more, in a time of budget cuts and department downsizing. You have to be effective and efficient and you can't do it all. I will be the first to say that we can't do it ALL, but our marketing software is a robust engine- it can help with social media management, web analytics solutions, microsites, and marketing lead management.
Consider it the dashboard that holds the keys to your marketing success and can drive your marketing engine.So...let's go for a drive....
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