Yes, working for Aprimo, a fully integrated marketing powerhouse, one would think we have it all figured out but the truth is, we don't! Now, why is that you might ask. Well, for starters, this thing called "Interactive" is continually changing and that means that the bullseye is on the move. I can tell you that we are closer and closer to the mark these days regardless of where it moves because using our own product that has given us the ability to 'predict' where the market will go.
Wow, I said it, but it's true. I love, love, love coming to work in the morning and looking at our site traffic through our web analytics software and seeing where our traffic is coming from and what prospects are looking at on our site. I can even tie the activity directly back to person, too! Now, that's cool.
Remember what I said about the phone in a previous blog? Well, take it a step further and confirm your prospects needs around the activity you saw and for me that is mostly around Pay Per Click Management, Search Engine Advertising and Microsite Building tools. This sort of insight makes it so much easier for me to strike up a conversation and make the appointment.
What my prospects really dig is the fact that I call into their department and know exactly where thier interests lie because I am simply confirming their activity. They love it!!
Even our Net Promoter scores go up for existing clients, too. Hey, do you guys use this tactic in your lead generation efforts?
Wow, I said it, but it's true. I love, love, love coming to work in the morning and looking at our site traffic through our web analytics software and seeing where our traffic is coming from and what prospects are looking at on our site. I can even tie the activity directly back to person, too! Now, that's cool.
Remember what I said about the phone in a previous blog? Well, take it a step further and confirm your prospects needs around the activity you saw and for me that is mostly around Pay Per Click Management, Search Engine Advertising and Microsite Building tools. This sort of insight makes it so much easier for me to strike up a conversation and make the appointment.
What my prospects really dig is the fact that I call into their department and know exactly where thier interests lie because I am simply confirming their activity. They love it!!
Even our Net Promoter scores go up for existing clients, too. Hey, do you guys use this tactic in your lead generation efforts?
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