So, nice move Kanye. Take the only moment a young kid, Taylor Swift, has to be truly thankful, make a huge assumption that Beyonce' was overlooked for an award at the MTV Awards and make yourself a PR nightmare. My dad has always said, "Go Big or Go Home." Well, Kanye, you went big, and you went Splat!
I have got to tell you though, this is how I think marketers treat us, as consumers on the Internet. They think they have this whole 'Internet Marketing thing' figured out. They can make wide sweeping, huge behavior assumptions about us based on some random response history we have provided and TADA, we get hit with tons of online marketing and social media marketing.
The good news is, there are companies that are great at predictive behavior modeling through multichannel marketing. I love that software companies can help marketers quickly identify the keywords their market is using and then apply Pay Per Click (PPC) Management and lead scoring to determine those in market.
No need to make assumptions any more, huh? Geez, Kanye...just think...if you had to do things over again, would you do them differently?
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