Even before I was hired, almost four years ago, I knew Aprimo was special because of something someone said about them. This person candidly admitted he didn't know very much about the marketing management technology company. He knew only that they were a marketing software company with a good reputation. He didn't know what type of software they represented - PPC Management, Marketing Planning Systems or a much larger marketing operation system. Without researching them, he said about Aprimo, "They came through the devastation and demise of so many software companies and they are still in business. That means they are doing something right."
When I came on board, I quickly learned their Core Values:
- Cultivation of customer loyalty and success
- Commitment to the highest standards of integrity and ethics
- Dedication to teamwork and the focused pursuit of excellence
- Creation of career passions and professional growth
- Respect for the individual and the importance of a balanced life
- Responsibility for service and philanthropy in our communities
I've just attended training for our new Aprimo Marketing Studio. Once again Aprimo is doing something right. They have thoughtfully put together a product to solve the needs of many marketers and it is wrapped neatly into a SaaS (Software as a Solution) package. Once again, Aprimo is ahead of the curve. Once again, they are honest in and about their offerings. We are not perfect; we are not all things to all people, but we hear our customers and we are working to meet their needs in the industry.
So, where do I see Aprimo in five years? I have absolutely no idea. They always surprise me in the most positive ways. I should not be surprised after all this time, but I am. Whatever we are doing in five years, it will still be right.
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