Where are you with budget discussions for the New Year? If you need to talk dollars and "sense" pertaining to marketing automation software, we are here to assist. Since marketing is always being asked to do more with less, it makes perfect "sense" to budget for your marketing needs so that you can wisely and responsibly handle that request. We have the Marketing Financial Management Software to help you.
If you would like to speak with us prior to budget discussions, please visit our website at
aprimo.com or call us at 317 803-4300. We would love to speak with you.
September 30. Month end and quarter end. How is 2009 already 75% behind us? A second ago I was ringing in the new year on the ski slopes. Summer is officially over, too. Soon it will be dark when I wake up and dark when I get home. Minimal sunlight, as if I need another reason to be depressed while I endure a cold midwest winter.
Today, finance and marketing finance professionals everywhere will be busier than busy. It's time to close the books. How much did we spend this month? How much did we make? Are you sure? What about the quarter as a whole? And don't think tomorrow they'll wake up to a stress-free day. It's not all wrapped up by the time the clock strikes October.
Hopefully, marketing finance operations are a piece of cake for those marketing finance folks because they are using a marketing financial management software like Aprimo's to manage their budgets all month long. When forecasts are laid out, commitments entered and invoices approved against those commitments, you know exactly where your dinero went, when and why. Done and done.
Personally, there's nothing hitting me over the head when another month or quarter comes to an end. Most of the time, I don't even think about it, unless a sales manager is explaining that they didn't call me back right away because contracts this and signatures that. It doesn't bother me that Q3 is over. But summer... I'll be pouting about that until Easter.
Well...that is a popular question these days now that trade show season is starting again. Trade show attendance is clearly down and event managers are quick to tell us "it's gotten rid of the tire kickers." If someone is coming to a trade show today, they are really interested in what you have. That's an interesting premise but not one you can answer at the show (where they would like you to renew for next year, by the way). Marketing operation management is important for answering this question. To truly track the Marketing ROI of an event, you'll need to track the results and the cost. It seems so simple, but keeping an accurate accounting of both is a challenge.
A strong Marketing Operations Management component will track the cost of the activity in one place. This aspect of Marketing Financial Management software should not be taken lightly. The ability to show a view of financial status the way that marketing wants to track cost is the elegant benefit of MRM software. The marketing software application will provide you a foundation for tracking the results of an event. How many names did you collect? How many move to the next stage in the marketing funnel (downloaded a white paper or attended a webinar)? How many became an appointment? How many did sales pursue as an opportunity? How many closed as new deals? Depending on your business, your metrics and expectations will be different, but these metrics need to be tracked to express your marketing ROI.
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