Welcome to these pages. I'm Tim Charlesworth, part of the Aprimo team based in Australia. With this Blog, I'm dipping a toe in the waters of interactive marketing through social media, and will be sharing my thoughts and experiences as we build the market presence of Aprimo here in the Asian timezones.
Aprimo has a broad solution footprint so you'll be able to read some lessons learnt from a variety of projects here, everything from marketing planning, workflow and digital asset management through to email marketing, personalised microsites and automatic lead distribution.
Maybe you already "got milk," but that's not all you need in life. Experts say we need a balanced diet of dairy, protein, grains, fruits and vegetables. You wouldn't try to survive on only one of these. You'd run into all kinds of problems if you only ate ground beef or blueberries. You know better, so you try to include every food group.
I hope you also know better than to think you're set for life if you're using marketing software that addresses one, tiny area of your marketing organization. Yes, it may be improving your outbound marketing and lead distribution efforts, but what about your materials and inventory? You may have a microsite builder, but are you working on search engine optimization or PPC Advertising?
We do software, and if you do collateral
we can help. If you and your team realize that much already, half the battle is behind you. Are you looking for collateral customization software? Collateral
management software?
Marketing collateral software? Marketing collateral
management software? Digital asset management software? Brand content management software? (Phew.) No matter what you call it, we do it.
James Gilchrist, a Graphics Designer at
Aprimo and one of my coworkers, may be talking about this functionality so check out his posts for more information.
In my past marketing life, before learning to speak "Yoda" and definitely before I could do an office scavenger hunt that I would win if "stuffed star trak characters" showed up on the list...(there are at least 10 offices I know of that I can beeline to here!) I fought uphill battles.
In that past life, I debated, practically daily, with the finance higher ups about the value of marketing. My department was responsible for lead development and lead distribution, but a lot of our success rested on the question, "Is it just the economy driving these leads?" It seemed to me that anything we did poorly, we took on chin (yes, I hear violins playing!) but that anything done well was attributed to the economy. What we needed to do was rip up the Excel speadsheets used for tracking and adopt a marketing communication software that would provide lead automation. Then, that monthly debate or button pushing would be backed up. Technology is a science...so who can argue with science? Are you fighting those same uphill battles? If so, quit tracking and start automating!
I say..."CFO Joe" bring on your questions, I've got
Aprimo software on my side...and a whole host of "techie trekkies" to back me!
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